by Eric Kearney
Not Over Till It's Over
Crowdfunding doesn't end when you pledge. Your new goal is increased funding to support the designer and unlock rewards for fellow backers. According to statista.com, only 35.93% of campaigns in 2018 have successfully funded. What can you do to get the campaign to its funding goal, or unlock the next stretch goal? It’s going to boil down to two main things; the goal of the project, and your experience with the campaign.
Pre-Sales vs Stretch Goal Projects
There are primarily two groups of crowdfunding campaigns related to board games.
Pre-Sales largely focus on funding a single backer reward. This approach is intended to justify demand for distribution to retail by establishing a funded project.
Stretch Goal Campaigns
Stretch goals are intended to fund enhancements to the base reward in order to add value and uniqueness to the items delivered.
Your Experience with a Brand
Think about other purchases you have made. Feeling good about a purchase means that there was more to it than just making a payment. Connecting with the product, service or brand carries emotional significance. Tap into your excitement and it will help the project succeed. How can you help a campaign succeed? It's easy.
Tell Others About the Kickstarter Project
Social Marketing is for Everyone
Board Game Geek Posting
Win With Other Backers
March to the End
Remember that the two kinds of board game projects have different objectives and shareable content. The goal is to share what you like about the project, and get others to share their excitement with potential backers. Think about the people, the cause, the product. Be sincere and you’ll have your rewards before you know it.
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1Percentage of Successful Crowdfunding Campaigns